SNSD's Releases Music Video of 'Run Devil Run'

Asia Economy has reported that 9-member KPOP girl group SNSD, who also go by Girls' Generation, released their music video on the 18th for 'Run Devil Run,' the title track for their new album. They transformed from cheerful teenage confection (remember their 2nd album, 'Oh!'?) to sleek, chic femme fatales. Their latest evolution of new hairdos and the black and white costume swap jazz up the video visually--the latter evoking Kara's 'Lupin.' But back to the music, a highlight of the new single is that it is not saturated with autotune, which has been the trend among recent KPOP hits. Fans have differing opinions on whether this electronic technology strengthens or weakens KPOP. The team who scored the single include Bushee, Alex James of Blur and Kalle Engstrom, among others.

Check out SNSD's new music video after the jump.